As you may know I was able to spend most of last week on location with Angelo Surmelis for his video/photo shoot for the next installment of his furniture line for angelo:HOME. While it was tough work and long days, we had a blasty-blast! Or as my girl Deena would say “this was a good time!”
Since there is so much that goes into preparing and creating a three-day video/photo shoot I had to break this event down into several posts.
There was quite an extensive to-do list to be completed before the photo shoot even began:
- Book Angelo for the 3 day shoot
- Line up a photographer
- Line up photographer assistants
- Book a videographer
- Create lists of furniture to photographed and videoed
- Prepare lunch menus from surrounding restaurants
- Select accessories for photo shoot
- Pick a location for photo shoot
- Create lists of equipment necessary to photograph and create video of Angelo and furniture
- Begin the packing process of said supplies, furniture, accessories and equipment
- Purchase extra supplies for photo shoot
- I truly could go on and on….but that would be quite dull I would think.
When it came to the venue that we selected for the angelo:HOME furniture line we knew that the collection already had a loud voice and would have a commanding presence so our main priority was light, and boy did we pick a place with light. I did get the chance to do a video mashup on the location selection.
If you can’t watch the video here’s a run down of what you’re missing: picture me going through the grand house that we filmed and photographed in and talking about what goes into location selection. I said things like: here were many features that made this house ideal for our purposes. The house was built at the turn of the century, circa 1917, so you immediately felt the history upon entering the house. The house has a front room to die for, it has gigantic glass windows, nearly floor to ceiling, so our lighting was incredible. There were some many unique features to the house, from the original hardwood floors, to the grand staircase, to ornate chandeliers and mirrors that created great points of interest for the photographs and videos. In every room there was large chunky crown molding that framed each room nicely and just gave the space a really rich overall feel. Get the idea?
This picture is a great representation of all the elements working together seamlessly. Angelo being his awesome self, the crew creating the perfect angles and lighting, the architecture and home details adding just the right amount of character, and all of the furniture, props and of course the flowers blending perfectly together. Ahhh! The finished product is going to be so awesome, it’s going to make my head explode!
What makes the sets work so well besides the location, the collections, and obviously Angelo himself, are the details added to the sets – flowers, props, rich rugs, you name it, we probably had it on set. But, what I want to talk about is the flowers; Angelo is a master “flower-selector” if you will. I’m always excited to see the flower and greenery that Angelo chooses for his photo shoots. You may have even seen some of the photos that I posted on facebook or tweeted on twitter. But here’s a few more:
You have to admit these aren’t your usual run-of-the-mill flowers and plants. Let’s see, the top left is hydrangeas, the top right I honestly had no idea but after some googling I came up with the name yellow crespedia, the bottom left is magnolia leaves, and the bottom right is of course tulips one of Angelo’s stand-by’s. I just love how the flowers tied in with the photo shoot, they’re probably one of my favorite things about Angelo’s photo shoots.
I can’t wait until all the photography and videos are done being edited to show you how the space really created a home for the collections to shine in.
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